The Basics for Skin Care

One of the most common questions I hear is- what exactly should I be using? And, don’t I need a serum or need a toner or need (insert current product trend)? 
The skin self care routine trend that will be far easier to maintain practically and financially is to return to the basics of skin care and add on based on particular concerns from there. 
The Basics:
Cleanse and Protect = Simple Face Wash and Moisturizer with Sunscreen
The add ons and potential combo products:
Anti aging: add in retinol
Anti acne: add in salicylic acid or benzoyl peroxide 
More hydration: add in serum with Hyaluronic acid
Anti- oil: add in charcoal
There are plenty of other ingredients to consider and experiment a bit with inside of these categories.  However, again, stepping back and understanding what each ingredient actually does, recognizing that even though a product may include the ingredients in the label doesn’t mean they put a lot in unless listed as a percentage (could just be a ‘splash’ of retinol for example with little measurable effects), understanding  product claims (e.g., ‘reducing the appearance of wrinkles’ vs ‘rebuilding collagen to reverse wrinkles’), learning about fads to last and fads that take advantage of media buzz on topics, and sticking with products they will actually use is a welcome trend!