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The apple cider vinegar in this product targets the bacteria and yeast building up on our scalp to reduce inflammation and scaling that these cause. Although it does still smell like apple cider vinegar, I don’t find the smell to be overwhelming. The product does have a gritty or grainy quality that helps with its exfoliating action. It does help to apply this when your hair is wet and parted to the problem areas to treat. Applying it to dry hair makes it really difficult to get it to where it needs to work. This is overall a helpful product to help with seborrhea a couple times a month.