AmberNoon
Press & Media
Our mission is to see a decrease in the incidence of skin cancer through lifestyle changes that make being healthy as simple as getting dressed and looking great!
Recent press
Dr Erum Ilyas is featured in Philadelphia Magazine
I was thrilled to be chosen to share my skin care routine with Philadelphia Magazine.
My patients know that I’m a firm believer in simple tips and tricks when it comes to health and beauty. I encourage my patients to really understand what products can do and services to avoid wasting money on false hope or running the risk of adverse effects.
This is exactly why I created my clothing line. To create clothing that simply protects our skin, beautifully, is a no-nonsense solution to a complicated healthcare epidemic and environmental risk.
SPF... Sunscreens... Skin cancer... Vitamin D... Coral reef destruction... Endocrine disruption..
What if wearing sunscreen was as simple as getting dressed?
AmberNoon has made this possible. Our clothing protects our skin beautifully. The simplicity of the protection comes from years of studying sun protection and evaluating and diagnosing thousands of skin cancers and precancerous lesions annually for over 15 years.
Our sun protection is based on the weave of the textile and does not rely on added UV chemical finishes. We can protect our skin safely and beautifully without putting our health and the environment at risk.
This year make the move to smarter sun protection without compromising your personal sense of style!
Dr Erum Ilyas discusses the most effective means of protecting our skin from UV with Parentology
Excerpt from Parentology...
“UPF clothing has come a long way and is more comfortable, functional and breathable [than it’s ever been]. There are also great UPF options for kids. Make sure areas such as the head and back of the neck are covered.”
However, Dr. Erum Ilyas, MD, MBE, FAAD, of AmberNoon & Montgomery Dermatology, and a Tory Burch Fellow, tells Parentology such clothing isn’t always effective and may do more harm than good. “Very few studies have been done to really speak to its effectiveness, and even fewer studies on the safety of chemical finishes companies add to clothing to make them more effective against the sun.
Ilyas continues, “Studies available have shown the average UPF of a white T-shirt is around five. This is a far cry from the recommended minimum UPF of 20 … [Additional] studies have demonstrated that our skin has some absorption of [finishes used to increase UPF] and these finishes wash out of clothing and end up in our water supply.”
Dr Erum Ilyas featured in Main Line Today
The fabrics are soft and durable—and not chemically treated with UVA/UVB repellent. “I didn’t want to add chemicals to anyone’s life,” Ilyas says.
If folks were more diligent about sunscreen usage, skin cancer rates wouldn’t be on the rise. It’s the most common type of cancer in the United States, according to the American Academy of Dermatology. A single sunburn isn’t great, but it’s the cumulative effects of daily exposure that causes cancer, says Ilyas, who recommends that sunscreen be applied to the entire body every morning and reapplied during the day—especially to the face.
AmberNoon’s garments are at the forefront of a wellness fashion movement built on products that are good for the planet and the people who wear them.
- Excerpt from Main Line Today
Dr Erum Ilyas is featured in Practical Dermatology's Women in Dermatology Section
Dr. Ilyas provides skin cancer screenings for 150 patients a week, diagnosing and treating thousands of precancers and skin cancers a year. This high level of new diagnoses made her realize that something about the sunscreen message wasn’t working. UPF clothing seemed like a natural solution to enhance UV protection, but most clothes were designed for athletics. “I’m always telling people skin cancers happen on the left side of your face, on the left arm, because of the car window. But I took it a step further and asked, ‘What do I do with that information?’” The answer was a line of sun protective clothing for professional and everyday wear. There’s an educational aspect to the endeavor. “Even if they don’t buy it, consumers get the idea behind understanding that standard clothing doesn’t protect you. Maybe they’ll start to understand that you need sunscreen and UV avoidance every day of the year, you really need to always think about some element of sun safety.”
Dr Erum Ilyas featured in Philadelphia Magazine
Are there are any innovations in your company or industry that you think will benefit the consumer?
The research division of AmberNoon is actively studying and evaluating the environmental impact of our sun safe clothing on the environment. The safety of chemical sunscreens absorbed into our blood stream has been called into question. Some states have enacted bans on certain chemical sunscreens that have been killing coral in our ecosystem. By evaluating the impact of using clothing that will reduce the need for the use of chemical sunscreens will reduced the amount of sunscreens found in the waterways and our blood stream to benefit our health and environment. The textiles we are developing are focused on sustainability and quality to bring into alignment health, the environment and reducing global waste. - Excerpt from Philadelphia Magazine
Preventative health care before the age of 30?
With a focus of wellness and self care, taking proactive steps in our health can reap long term benefits. “An ounce of prevention is worth a pound of cure”, as...
AmberNoon is featured in Beauty News NYC!
Read more as Dr Erum Ilyas and AmberNoon is featured in Beauty News NYC!
AmberNoon is featured in American Spa Magazine
Read more as Dr Erum Ilyas discusses AmberNoon, a diffusion line for QVC, and the future of sun protection.
AmberNoon Boutique Opens Flagship Store in Wayne and featured in Main Line Today
Read more as AmberNoon is featured in Main Line Today after opening Flagship Store in Wayne Pennsylvania's exclusive Eagle Village Shops.
AmberNoon featured in Main Line Today as forefront of Wellness Fashion Movement
Read more about how Dr Erum Ilyas uses her experience as a Dermatologist to create a timeless sun safe brand designed to address the challenges her patients face achieving sun...
Mindy Kaling rocks our Savannah hat in one of her Summer Fashion posts!!!
There is nothing cooler than scrolling through your Instagram feed to find none other than Mindy Kaling wearing one of your items!! Thank you Mindy Kaling for making our summer...
Dr ILYAS talks to Wellness Magazine about CBD in Skin Care Products
Cannabis sativa has known anti inflammatory properties. In Dermatology it has had several studies that suggest it may be beneficial for psoriasis, lupus, itching, pain, acne, herpes, dermatitis, systemic sclerosis,...
Dr ILYAS discusses Rosehip oil with Vitamin Shoppe
Rosehip oil has garnered a lot of attention in recent years. It’s one of few botanical compounds that has been studied and shown to have efficacy in wound healing and...
Dr ILYAS discusses Product Claims with HealthLine
Can you tell the difference between those two lines? To be able to spot the difference between these two claims may be able to help improve your expectations from products....
Dr ILYAS discusses prescribing tendencies in August with SingleCare
I was recently asked by Single Care why there is a difference in what Dermatologists prescribe in the month of August. I was intrigued by the question and searched our...
Skin Fatigue : Dr ILYAS discusses with Sunday Riley
Fatigue or tiredness can take a toll on the skin both directly and indirectly. We can all relate to those times when we haven’t had much rest and we...
Dr ILYAS discusses Sweat and Laundry with Reebok
Sweating can vary quite a bit based on both internal and external factors. Internally sweating can be triggered by hormonal changes, foods we eat, caffeine, illnesses, genetics, etc. Externally sweating...
DIY Sunscreen : Dr ILYAS discusses with Reader's Digest
Will Avocado Oil prevent a sunburn? Read more at Reader's Digest as Dr Ilyas discusses this topic of DIY sunscreen
Dr ILYAS discusses Generic vs Brand Name Medications with SingleCare
While it is true that we often will purchase generic over name brands, this is mostly a cost issue. It’s not unreasonable to start with a less expensive medication...
Dr ILYAS discusses cystic acne with Men's Health
Cystic acne by definition has a serious potential for long term scarring, discomfort, and psychological consequences to self esteem. There are many topicals and options for oral antibiotics as...
Fox29 News : Skin Cancer Screening Tour
(Published May 18, 2010 - Fox News) Dermatologist Dr. Erum Ilyas stopped by "Good Day" Tuesday to discuss the importance of getting regular checks. Dr. Erum explained "it's a very...
Dr ILYAS discusses Clarifying Shampoos with InTheKnow
The role that 'clarifying' shampoo can play in your hair care routine is really in the name. There is actually a reason why #applecidervinegar helps reduce residue and buildup on #hair. “Clarifying” shampoos...
Dr ILYAS discusses Blue Light with Tatler Hong Kong
When people think about discoloration and the skin they are often focused on UV light and its effects. However, blue lights is garnering more attention these days given the widespread...
Your complete guide to Scalp Health : Dr ILYAS discusses with LiveStrong
Most people are so focused on the appearance of their hair that they forget that healthy hair begins with a healthy scalp. When patients come in concerned about hair loss...
Can Hemp Fabric Be Sun Protective? Dr ILYAS discusses with CSCEducation
Hemp is increasingly used in the textile industry with lack of widespread use likely linked to other uses for hemp outside of clothing, namely recreational drug use. he texture of hemp...
Dr ILYAS discusses the recent FDA warnings on Sunscreen with Fabulous Forever
Read more as Dr ILYAS discusses Sunscreen Safety with Fabulous Forever
Hot Weather Cures Doctors Swear By : Dr ILYAS shares with First for Women
(First for Women) The scorching August sun can wreak havoc on even the healthiest of kids. So we asked top doctors for the fast-acting remedies they “prescribe” to their own children when the kids...
Skin Soothers Doctors Swear By : Dr ILYAS shares with First for Women
(First for Women) The temperature is rising and more skin is showing, leaving kids more susceptible to bug bites, burns and more. Here, how doctors treat their own children’s seasonal skin issues—naturally.
CBS Philly : Sunscreen Label Changes Make It Easier To Choose Correct Product
(July 14, 2013, CBS Philly) With skin cancer rates on the rise, choosing sunscreen is an important job that needs to be done correctly. The FDA has recently changed the...
From MainLineHealth : Your Best Summer Skin
(June 7, 2013, www.MainLineHealth.org) When summer officially arrives, chances are you’re eager to get outside and enjoy some time in the sun. But before you grab your beach bag, make...
Sunscreen Safety news
Dr Erum ILYAS is frequently quoted as she discusses sunscreen safety and her research on sunscreens and clothing combined with her years of clinical expertise in diagnosing and treating thousands of skin cancers and precancerous lesions annually.
'The focus on 'Wellness' in the 21st century is not shaping up to be just another trend.
Wellness is a way of life.
Food, exercise, health, beauty, work / life balance have all been explored.
It is now time to look at the way you get dressed and look for more out of your wardrobe.
Look good, feel healthy and reduce the environmental impact of sunscreens on aquatic life and coral. ' - Dr. Erum Ilyas