Press & Media
Our mission is to see a decrease in the incidence of skin cancer through lifestyle changes that make being healthy as simple as getting dressed and looking great!
For Press & Media Inquiries
Rosen Group, the public relations agency for AmberNoon, welcomes media inquiries.
Please contact us to coordinate an interview or receive information about the products and the brand.
Please direct all media inquiries to Alissa Karpick at email@example.com or call (212) 255-8455.
Dr Erum Ilyas is featured in Philadelphia Magazine
I was thrilled to be chosen to share my skin care routine with Philadelphia Magazine.
My patients know that I’m a firm believer in simple tips and tricks when it comes to health and beauty. I encourage my patients to really understand what products can do and services to avoid wasting money on false hope or running the risk of adverse effects.
This is exactly why I created my clothing line. To create clothing that simply protects our skin, beautifully, is a no-nonsense solution to a complicated healthcare epidemic and environmental risk.
SPF... Sunscreens... Skin cancer... Vitamin D... Coral reef destruction... Endocrine disruption..
What if wearing sunscreen was as simple as getting dressed?
AmberNoon has made this possible. Our clothing protects our skin beautifully. The simplicity of the protection comes from years of studying sun protection and evaluating and diagnosing thousands of skin cancers and precancerous lesions annually for over 15 years.
Our sun protection is based on the weave of the textile and does not rely on added UV chemical finishes. We can protect our skin safely and beautifully without putting our health and the environment at risk.
This year make the move to smarter sun protection without compromising your personal sense of style!
Dr Erum Ilyas discusses the most effective means of protecting our skin from UV with Parentology
Excerpt from Parentology...
“UPF clothing has come a long way and is more comfortable, functional and breathable [than it’s ever been]. There are also great UPF options for kids. Make sure areas such as the head and back of the neck are covered.”
However, Dr. Erum Ilyas, MD, MBE, FAAD, of AmberNoon & Montgomery Dermatology, and a Tory Burch Fellow, tells Parentology such clothing isn’t always effective and may do more harm than good. “Very few studies have been done to really speak to its effectiveness, and even fewer studies on the safety of chemical finishes companies add to clothing to make them more effective against the sun.
Ilyas continues, “Studies available have shown the average UPF of a white T-shirt is around five. This is a far cry from the recommended minimum UPF of 20 … [Additional] studies have demonstrated that our skin has some absorption of [finishes used to increase UPF] and these finishes wash out of clothing and end up in our water supply.”
The fabrics are soft and durable—and not chemically treated with UVA/UVB repellent. “I didn’t want to add chemicals to anyone’s life,” Ilyas says.
If folks were more diligent about sunscreen usage, skin cancer rates wouldn’t be on the rise. It’s the most common type of cancer in the United States, according to the American Academy of Dermatology. A single sunburn isn’t great, but it’s the cumulative effects of daily exposure that causes cancer, says Ilyas, who recommends that sunscreen be applied to the entire body every morning and reapplied during the day—especially to the face.
AmberNoon’s garments are at the forefront of a wellness fashion movement built on products that are good for the planet and the people who wear them.
- Excerpt from Main Line Today
Dr Erum Ilyas is featured in Practical Dermatology's Women in Dermatology Section
Dr. Ilyas provides skin cancer screenings for 150 patients a week, diagnosing and treating thousands of precancers and skin cancers a year. This high level of new diagnoses made her realize that something about the sunscreen message wasn’t working. UPF clothing seemed like a natural solution to enhance UV protection, but most clothes were designed for athletics. “I’m always telling people skin cancers happen on the left side of your face, on the left arm, because of the car window. But I took it a step further and asked, ‘What do I do with that information?’” The answer was a line of sun protective clothing for professional and everyday wear. There’s an educational aspect to the endeavor. “Even if they don’t buy it, consumers get the idea behind understanding that standard clothing doesn’t protect you. Maybe they’ll start to understand that you need sunscreen and UV avoidance every day of the year, you really need to always think about some element of sun safety.”
Are there are any innovations in your company or industry that you think will benefit the consumer?
The research division of AmberNoon is actively studying and evaluating the environmental impact of our sun safe clothing on the environment. The safety of chemical sunscreens absorbed into our blood stream has been called into question. Some states have enacted bans on certain chemical sunscreens that have been killing coral in our ecosystem. By evaluating the impact of using clothing that will reduce the need for the use of chemical sunscreens will reduced the amount of sunscreens found in the waterways and our blood stream to benefit our health and environment. The textiles we are developing are focused on sustainability and quality to bring into alignment health, the environment and reducing global waste. - Excerpt from Philadelphia Magazine
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Sunscreen Safety news
Dr Erum ILYAS is frequently quoted as she discusses sunscreen safety and her research on sunscreens and clothing combined with her years of clinical expertise in diagnosing and treating thousands of skin cancers and precancerous lesions annually.
'The focus on 'Wellness' in the 21st century is not shaping up to be just another trend.
Wellness is a way of life.
Food, exercise, health, beauty, work / life balance have all been explored.
It is now time to look at the way you get dressed and look for more out of your wardrobe.
Look good, feel healthy and reduce the environmental impact of sunscreens on aquatic life and coral. ' - Dr. Erum Ilyas