About Our Founder, Dr Erum Ilyas
Dr. Ilyas has practiced dermatology as a Board Certified Dermatologist in the Philadelphia area and Boston for over 15 years. She has served as System Chief for Dermatology for Main Line Health Systems, Assistant Professor of Dermatology at Drexel University College of Medicine, and Dermatology Pathway Directory for Drexel University College of Medicine students. She founded her private practice, Montgomery Dermatology, in 2009 in King of Prussia, Pennsylvania. Over 10 years she grew her practice from 1 patient to 30,000 patients. She has expanded her practice to serve 3 locations, added 3 Dermatologists with a staff of almost 20 dedicated women to serve her patients’ needs. At the end of 2020, she merged her practice with Schweiger Dermatology to continue to serve her patients and expand their services.
She is a Fellow of the American Academy of Dermatology, Diplomate of the American Board of Dermatology, Fellow of the American Society of Dermatologic Surgery, member of the Society for Pediatric Dermatology, Pennsylvania Academy of Dermatology, and Philadelphia Dermatological Society.
Dr. Ilyas has been at the forefront of providing access to dermatology services locally, statewide, and internationally. Most people know the wait time to see a dermatologist can be several weeks or months. To increase her patients' direct access to her, she utilizes a teledermatology platform that permits her patients to be evaluated and managed by her directly within 24 hours to avoid delays in care. Through the American Academy of Dermatology, she has provided free service via teledermatology using the AccessDerm platform to remote clinics in Northeastern Pennsylvania. For international access to care, Dr. Ilyas currently works with different medical societies to provide complimentary service to underserved areas worldwide. She finds this work extraordinarily rewarding as it allows her the ability to not only direct care for patients but also to teach and educate physicians on dermatologic conditions.
Dr. Ilyas has presented nationally and authored several peer-reviewed journal articles and textbook chapters in addition to speaking at the Fashion Seminars course at Jefferson University and participating in the fashion business course at Immaculata College. She has been quoted in the popular press including Oprah Magazine, Martha Stewart Living, Popsugar, Huffington Post, Refinery29, MSN, Men’s Health, Reader’s Digest hundreds of times. She has been voted Top Doctor by Main Line Today and Philadelphia Magazine for the past several years. She is married to Asif Ilyas, an Orthopaedic Surgeon at the Rothman Institute, and has 3 children.
The Launch of AmberNoon
A woman of diverse interests, Dr. Ilyas has developed functional textile expertise over the past decade by studying and evaluating textiles for sun protection, with and without UV chemical finishes. Her concerns about textile safety stem from her Dermatology practice recognizing that over 95% of our body surface area is affected by textiles at some point of the day or night. In spite of this fact, we have very little understanding of the impact of these textiles and their finishes with very little disclosure on garment tags.
Recently she is working with students from the Jefferson University Fashion Program (formerly Philadelphia University) and the Drexel University College of Medicine to study the impact of sun protective clothing on reducing the body surface area needed to apply sunscreen as well as the environmental impact of reducing the amount of sunscreen in the oceans and its impact on saving coral. Reports indicate that after just one day of sunscreen use there is an absorption of sunscreen into our bloodstream at four times the safe amount. Concerns about safety have prompted most people to question how to safely approach sun exposure. Several states have also banned the use of certain sunscreens given the fact that it is killing the coral reef. The research will provide practical approaches to an overall sun safety plan that permits acceptable use of sunscreen to limited parts of the body to reduce the overall absorption given that sun protective clothing provides adequate protection to the rest of our skin.
This clothing line is an extension of her experience as a dermatologist and textile expertise. With the incidence of skin cancer still rising, it is her hope that more people will recognize and understand the need for daily sun protection. AmberNoon launched online in late 2017 and rapidly grew to open a flagship store in Wayne, Pennsylvania and was also featured at the Market @ Macy’s in Fort Lauderdale and Atlanta.
In 2020, she launched a diffusion line called AmberNoon II by Dr Erum Ilyas made exclusively for QVC.
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Her goal is to impact more lives with this positive message, and to do her part to increase awareness and reduce the incidence of skin cancer.