A little bit about me...
In a Nutshell
I'm a mom of 3 teens, full-time Board Certified Dermatologist, functional textile expert, CEO & Founder of AmberNoon, QVC Spokeswoman for AmberNoon II by Dr. Erum Ilyas, Bioethicist, 3rd generation female physician, and wife of my med school sweetheart Orthopaedic Surgeon Asif Ilyas, MD. Most of all I am known for practical skin care advice and taking the time to listen to my patients to help diagnose and address their concerns more effectively.
A woman of diverse interests, Dr. Ilyas has developed functional textile expertise over the past decade by studying and evaluating textiles for sun protection, with and without UV chemical finishes. Her concerns about textile safety stem from her Dermatology practice recognizing that over 95% of our body surface area is affected by textiles at some point of the day or night. In spite of this fact, we have very little understanding of the impact of these textiles and their finishes with very little disclosure on garment tags.
Recently she is working with students from the Jefferson University Fashion Program (formerly Philadelphia University) and the Drexel University College of Medicine to study the impact of sun-protective clothing on reducing the body surface area needed to apply sunscreen as well as the environmental impact of reducing the amount of sunscreen in the oceans and its impact on saving coral. Reports indicate that after just one day of sunscreen use there is an absorption of sunscreen into our bloodstream at four times the safe amount. Concerns about safety have prompted most people to question how to safely approach sun exposure. Several states have also banned the use of certain sunscreens given the fact that it is killing the coral reef. The research will provide practical approaches to an overall sun safety plan that permits acceptable use of sunscreen to limited parts of the body to reduce the overall absorption given that sun protective clothing provides adequate protection to the rest of our skin.
Based on her passion to provide safer more effective solutions for sun protection, Dr. Ilyas founded her sun protective clothing line called AmberNoon. She created this contemporary line as a way of providing sun protection for people who are not adequately protecting themselves from the sun’s harmful UV rays.
This clothing line is an extension of her experience as a dermatologist and textile expert. With the incidence of skin cancer still rising, it is her hope that more people will recognize and understand the need for daily sun protection. AmberNoon launched online in late 2017 and rapidly grew to open a flagship store in Wayne, Pennsylvania, and was also featured at the Market @ Macy’s in Fort Lauderdale and Atlanta.
In 2020, she launched a diffusion line called AmberNoon II by Dr. Erum Ilyas made exclusively for QVC.
Her goal is to impact more lives with this positive message and to do her part to increase awareness and reduce the incidence of skin cancer.