About us

Inspired by you.

"After 15 years of performing well over 100,000 skin cancer screenings and diagnosing and treating thousands of skin cancers and precancerous lesions every year, I knew we had to find a better way."

The Process.

I studied what prevents us from protecting our skin - even when we try our best- and the impact our our choices on the environment and our health.  After studying sunscreen products and clothing I realized that the most advanced innovative solution to sun safety was actually the most basic.   By focusing on the quality of the textile we choose and testing them before and after 40 washes, I found a solution that did not require us to use UV chemical finishes to affect our health and the environment.  

Intelligent Design.

Using parametric and nonparametric body surface area analyses we determined which design features to integrate into our styles to enhance sun protection. These adaptable stylish features allow us to reveal and conceal when outdoors vs indoors. They also permit us to use less sunscreen and reduce our exposure to these products and their impact on the environment.

Testimonials

"Thank you for making clothing that I want AND actually need!"

-MD, Michigan