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Our Mission is to decrease the incidence of Skin Cancer over the next 10 years by providing a practical solution to sun protection.
Erum Ilyas, MD, MBE, FAAD
Dr. Erum Ilyas is a Board Certified Dermatologist focusing on adult and pediatric medical dermatology, cosmetic dermatology, and skin cancer treatment. Dr. Ilyas grew up in Maryland and graduated cum laude from the University of Maryland with a Bachelor of Arts in Philosophy and Bachelor of Science in Biochemistry and Molecular Biology. She earned her medical degree from the MCP Hahnemann School of Medicine as a member of the Alpha Omega Alpha National Medical Honor Society, and completed her Dermatology training at the Cooper University Hospital of UMDNJ, where she also served as Chief Resident of Dermatology. She completed her Masters in Bioethics from the University of Pennsylvania Perelman School of Medicine.
Dr Ilyas was selected to be a Tory Burch Foundation 2019 Fellow for Female Entrepreneurs.
Dr. Ilyas has practiced dermatology in the Philadelphia area and Boston for over 15 years, and has served as System Chief for Dermatology for Main Line Health Systems, Assistant Professor of Dermatology at Drexel University College of Medicine and Dermatology Pathway Directory for Drexel University College of Medicine students. She founded her private practice, Montgomery Dermatology, in 2009 in King of Prussia, Pennsylvania. In the past 10 years she grew her practice from 1 patient to 30,000 patients. She has expanded her practice to serve 3 locations, added 3 Dermatologists and has a staff of almost 20 dedicated women to serve her patients’ needs.
She is a Fellow of the American Academy of Dermatology, Diplomate of the American Board of Dermatology, Fellow of the American Society of Dermatologic Surgery, member of the Society for Pediatric Dermatology, Pennsylvania Academy of Dermatology, and Philadelphia Dermatological Society.
Dr. Ilyas has presented nationally and authored several peer-reviewed journal articles and textbook chapters in addition to speaking at the Fashion Seminars course at Jefferson University. She has been quoted in the popular press including Oprah Magazine, Martha Stewart Living, Popsugar, Huffington Post, Refinery29, MSN, Men’s Health, Reader’s Digest over 100 times in less than 6 months. She has been voted Top Doctor by Main Line Today and Philadelphia Magazine for the past several years. She is married to Asif Ilyas, an Orthopaedic Surgeon at the Rothman Institute, and has 3 children.
AmberNoon Founder and Clothing Designer
A woman of diverse interests, Dr. Ilyas also founded a clothing line called AmberNoon. She created this contemporary clothing line as a way of providing sun protection for people who are not adequately protecting themselves from the sun’s harmful UV rays.
This clothing line is an extension of her dermatology practice. With the incidence of skin cancer still rising, it is her hope that more people will recognize and understand the need for daily sun protection. She started with women’s clothing and rapidly grew to include accessories and swimwear. She is introducing men’s and children’s clothing during the summer of 2019. The company started online in late 2017 and rapidly grew to start a flagship store in Wayne, Pennsylvania and is also featured at the Market @ Macy’s in Fort Lauderdale and Atlanta. Her goal is to impact more lives with this positive message, and to do her part to increase awareness and reduce the incidence of skin cancer.
Dr. Ilyas completed a Masters in Bioethics (MBE) at the University of Pennsylvania Perelman School of Medicine and founded the Center for Applied Medical Ethics.
She has a particular interest in the physician-patient relationship and the impact of ever-evolving physician employment structure and insurance company participation on patient care and management. An ongoing research project has been focused on gender bias in pre-authorization requirements for acne therapy by insurance companies.
Recently she is working with students from the Jefferson University Fashion Program (formerly Philadelphia University) and the Drexel University College of Medicine to study the impact of sun protective clothing on reducing the body surface area needed to apply sunscreen as well as the environmental impact of reducing the amount of sunscreen in the oceans and its impact on saving coral. Reports indicate that after just one day of sunscreen use there is an absorption of sunscreen into our bloodstream at four times the safe amount. Concerns about the safety have prompted most people to question how to safely approach sun exposure. Several states have also banned the use of certain sunscreens given the fact that it is killing the coral reef. The research will provide practical approaches to an overall sun safety plan that permits acceptable use of sunscreen to limited parts of the body to reduce the overall absorption given that sun protective clothing provides adequate protection to the rest of our skin.
Dr. Ilyas has been at the forefront of providing access to dermatology services locally, statewide, and internationally. Most people know the wait time to see a dermatologist can be several weeks or months. To increase her patients' direct access to her, she utilizes a teledermatology platform that permits her patients to be evaluated and managed by her directly within 24 hours to avoid delays in care. Through the American Academy of Dermatology she has provided free service via teledermatology using the AccessDerm platform to remote clinics in Northeastern Pennsylvania. For international access to care, Dr. Ilyas currently works with different medical societies to provide complimentary service to underserved areas worldwide. She finds this work extraordinarily rewarding as it allows her the ability to not only directly care for patients, but also to teach and educate physicians on dermatologic conditions.
Dr. Ilyas has served with the American Academy of Dermatology (AAD) and the American Society for Dermatologic Surgeons as a State Advocacy Leader. She has visited Capitol Hill with the AAD to advocate for restrictions on tanning bed usage for pediatric patients, increased research funding for rare diseases and increased access to pharmaceuticals at affordable prices for patients. She recently worked with local state leaders to successfully push for legislation permitting students in the state of Pennsylvania to apply sunscreen in school without a doctor's note. She was successful in working with state legislators to unanimously pass Pennsylvania’s law permitting children to wear sunscreen at school without a doctor’s note and make Pennsylvania one of the first states to include in this law the ability for children to wear sun protective clothing at school.
Dr. Ilyas takes pleasure in having had the privilege as a working mom to serve as grade coordinator for each of her children throughout their grade school education. She has served on the annual fundraising committee and as a grade coordinator for 12 straight years at her children's school in addition to serving as co-chair for the Spring Auction. She has always prioritized her children and purposefully based her schedule around theirs to make every effort to enjoy their childhood!
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